GUESS returns to familiar territory with its gritty, stonewashed, and surf-inspired designs
It’s no secret that GUESS is the master of resurrecting familiar styles and trends. Despite this sterling reputation, the Californian outfitters continue to harness the tender feelings of nostalgia to an entirely new level with its latest sun-kissed collection. While the collection’s essential core fits featuring premium fabrics and timeless designs may look simple at first glance, a closer look at it reminds us of a simpler time where trips to the beach were merely a car or airplane ride away, and walks around the neighborhood were far from being the refreshing and therapeutic adventure that it has become today. Take a trip down memory lane with us as we take a deep dive at GUESS Originals’ fashion-forward summer collection, as well as a sneak peak at their latest foray with essentials in their brand-new GUESS Originals Kit program.
GUESS comes home
From flashy, urban silhouettes to bright, rainbow-filled fashion statements, GUESS Originals has continuously churned out campaigns that incorporate the brand’s unique, laid-back expressions with a variety of relevant trends, ideas and motifs. Whether it’s a hype-filled collaboration with fashion’s top creatives, or an apparel energized by powerful worldwide movements, GUESS Originals has never been afraid of wielding the power of reinvention.
This year, the quirky collective decided to take its inspirations from lighter palettes and softer washes; blending the brand’s classic Southern California-inspired surf designs with a fresh, contemporary twist.
A timeless approach
Nothing screams the beaches of Malibu, Santa Monica, and Venice better than surfboards, palm trees, and of course, a grungy top embroidered with the iconic grid logo. This is why GUESS Originals made sure to furnish this collection with a healthy array of laid-back, surf-design graphic tees and tanks in light hues of tan and banana yellow for the women’s collection, as well as easy-to-style tones of black, grey, and white for the men’s collection. On the streets or the sandbars, GUESS Original’s cozy tops remain the perfect choice for your summer adventures; pandemic or not.
Looking to continue your “hot girl summer” with a get-up that screams slim and sexy? GUESS Originals also has you covered with a diverse set of chic bodysuits, button-up sets, and crop top options for you to try out. Don this comfy, lightweight bodysuit in a cool teal and white stripe pattern, or look sleek in its jet black silhouette. Meanwhile, a cute alternative could also catch your eye with the two-piece matching crop top and short set under a bandana and daisy print pattern.
To complement these interesting top options, the collection also brings back a sizable assortment of retro denim silhouettes for both men and women under the classic GUESS Originals’ stonewashed look. Whether you prefer to rock a pair of cropped mom jeans or wide-leg denims, you never have to worry about proudly repping the question mark as all of the collection’s denim pieces will feature the beloved triangle logo on the back pocket.
Introducing the GUESS Originals Kit Program
All of the styles featured in the GUESS Originals collection are also paired to the core styles offered in the brand-new Kit Program, which emphasizes premium denim and heritage styles straight from the brand’s design archives.
The kit’s choices sport a nice assortment of bottoms ranging from elevated light twill cargo pants, and light chino khaki woven pants, to classic, dark stonewash denim. While the women’s GO Kit Program offers a variety of ribbed tanks, bodysuits, mid-thigh shorts, as well as a light and dark stonewash denim jacket, the men’s kit Program will include various top options in the form of chambray shirts and pocket tees.
GUESS Originals’ Summer collection will be available on July 16, 2021 in select GUESS retail stores as well as in GUESS’s official website. For the latest information, make sure to follow GUESS Philippines at their official Facebook and Instagram pages to stay updated daily.