Gucci’s Pre-Fall 2018 Collection is All About Asian Persuasion



Together with the top VIPs and influencers of Asia and our very own Jasmine Curtis-Smith, Gucci redefines cool in the new Gucci Place—BIBO Hong Kong.

Related: Gucci Brings Out the Child In You with the Fall Collection of Your Dreams

gucci-pre-fall-2018-collection-asian-persuasion

GUCCI GANG
Take a new level of comfort with athleisure, loose silhouettes and luxurious fabrics


gucci-pre-fall-2018-collection-asian-persuasion

NO LABELS
When in doubt, opt for a bomber jacket for added street cred like this cool ensemble on Thailand’s social media queen and DJ, Varissara Yu


gucci-pre-fall-2018-collection-asian-persuasion

BULL’S EYE
Singapore’s new cool It-girl and fashion entrepreneur Mae Tam combines the cool and classic with streetwear and a classic Gucci bag


gucci-pre-fall-2018-collection-asian-persuasion

BABY, BURN, BURN!
Go maximalist by mixing up statement prints


gucci-pre-fall-2018-collection-asian-persuasion

TRACK RECORD
Unisex tracksuits give off the best athleisure mood perfect for Vietnam’s Son Tung, dubbed the Best Southeast Asian Act by MTV EMA


gucci-pre-fall-2018-collection-asian-persuasion

IN PLAIN SIGHT
Manila’s very own— actress, TV host and style-setter, Jasmine Curtis-Smith pairs florals and a statement shirt for a new kind of cool


Photography SANGKONG SUTTHIWAT assisted by KAKAO NITIPONG
Styling WEECHEE
Makeup OMIX LEONG
Hair CHRIS HO
Location GUCCI PLACE –BIBO HONG KONG
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