Givenchy’s Artistic Director Clare Waight Keller finally unveils the label’s pre-collection 2019 video by channeling the 70s modernist mood. It highlights the multi-layered connection of the French house between its elegant clothes and architectural surroundings.
With an insightful study in contrasts, the looks and settings are made effortlessly sleek. It fuses formal rigor of line with complementary shapes, compositions, movements, and characters. Colors and motion are spliced together upon incorporating retro-inspired techniques that remarkably pick up on the raw, rough energy of vintage Super-8 films.
That is why upon placing Givenchy’s spring 2019 pre-collection in the context of a graphic and urban environment in the film, Keller’s designs in vibrant colors and prints complemented by strong silhouettes were oozing with such sophisticated sultriness.
Watch below to see Givenchy’s Spring 2019 pre-collection video: