After months of teasing us with their grand collaboration, the #Arivenchy campaign photos are finally here.
Fashion icon and actress Audrey Hepburn has been the face of Givenchy for several years. Ever since Hubert de Givenchy designed the now iconic little black dress for Hepburn in Breakfast at Tiffany’s, the sensational star became a walking billboard for the storied house.
But as of today, it looks like we have a new Audrey Hepburn for this generation, so to speak. Once Givenchy announced that Ariana Grande is the new face, countless fans instantly fired up social media. In fact, according to the French luxury house, Ariana Grande is “a modern muse and the voice of a generation. [She] has emerged as one of the most influential forces in pop culture today.”
Come to think of it, Ariana embodies the French luxury house’s signature spirit: an elegant attitude informed by beauty, individuality and a sense of empowerment. That’s why keeping with the tradition of portraits favored by Hubert de Givenchy, who called the style “the Givenchy sitting,” she wore key looks from the runway collection.
In a close-up image with this fall’s statement bag, the Eden, Grande strikes a timeless pose. Evoking temptation and desire with bold graphics and sinuous lines, it was designed in the spirit of Artistic Director Clare Waight Keller’s “Winter of Eden” F/W 2020 collection.
Moreover, silken-finish skins and a crisp, geometric shape, sharp functionality and savvy construction make the bag a feat of leather-working savoir-faire. Now that’s a statement bag for a thoroughly modern icon like Ariana.
