Irresistable bold hair color ideas straight from the runway.
TRESemmé, one of the leaders in hair care, finally brought to the Philippines their newest collection, the Pro-Color Series, that helps colored hair last 2x longer. This was launched during the Runway Ready 2019: Color the Runway show which was held at the Philippine International Convention Center last August 29, 2019. It showcased an array of colorful vibrant locks that would make the next best hair inspiration or trend.
The highlight of the event wasn’t just the wardrobe of the influencers but their colorful and vibrant hair. Personalities like Janine Gutierrez, Laureen Uy and Kim Jones sashayed the catwalk flaunting their best colored hairdos styled by the country’s top hair stylists, Lourd Ramos and Suyen Salazar.
TRESemmé also collaborated with Philippine fashion’s most sought-after stylists, Daryl Chang and Pam Quiñones, that curated two different but equally stunning collections.
Runway Ready 2019: Color the Runway is the first-ever real-time shoppable event where you can watch and shop live via Facebook.
The Artists and their Muses
Bold hair color was the trending topic that night and this was reiterated by the main stylists and models in the event. Other than the best hair inspo you can get from the show, they also shared tips on how to care for colored hair, why they enjoy coloring their locks and what we can expect from TRESemmé’s newest collection.
Janine Gutierrez, TRESemmé’s newest ambassador, shares why she enjoys coloring her hair. “I think that it gives you a new personality. I haven’t colored my hair, for like, two years. I already forgot how much fun it was to change your look in that way. It’s an instant fresh start.”
What makes TRESemmé’s Pro-Color series different from other hair care products is its innovation in hair care according to fashion director Daryl Chang, the main stylist under the Blond Brilliance collection. She also collaborates with brands she believes in. “I believe in TRESemmé because I used the products. I’ve been using it ever since, like their Keratin line, especially now that I’ve been blonde since 2006,” she says.
Blond Brilliance team’s hair stylist and TRESemmé hair care pro Suyen Salazar encourages that it’s alright to sport bold hair colors. “The best part is giving yourself a drastically different look and I think everyone should go through that in life where you can change your look from time to time,” she proclaims.
This was backed by TRESemmé ambassador Laureen Uy, “I guess like ever since before I would always color my hair. I feel like it’s a way of expressing yourself aside from makeup and style. It’s sort of a piece about yourself.”
Celebrity stylist Pam Quiñones who lead the models under the Color Radiance Collection likes the Blond Brilliance line as well because going blonde is a big trend right now. “It works well because now we have purple shampoo that we could buy basically in supermarkets. For the Color Radiance, I really enjoy the fact you can use it every time you color your hair.” TRESemmé’s latest offering presents you an option to wash your hair with a formula intended for colored hair and you can use it every time you want to change the color of your hair.
TRESemmé hair expert Lourd Ramos, who teamed up with Pam for the show, shares the joys of hair coloring, “The results. You can see your pinks. You can see your purples. You can see your blondes. You can see you reds. That’s the best part of it, to showcase how vibrant hair color can be and to showcase how beautiful [you] can look after a haircut.”
Premium Color Care Technology
After giving Filipinas runway standard gorgeous hair, the global hair care expert now introduces its collection specifically for colored hair – the TRESemmé Pro-Color Series.
It has two variants: Color Radiance with anti-fade, Color Radiance Boosters for colored hair, and Blonde Radiance with Purple Shampoo Formula that helps preserve blonde or light shades longer.* Both products have jojoba oil that helps moisturize hair.
TRESemmé Pro-Color Series’ Color Radiance and Blonde Radiance are the newest holy grails for colored hair, that work better wash after wash.
*with regular system use, vs. other TRESemmé system
TRESemmé Pro-Color Series is available in all leading supermarkets, drugstores, and department stores nationwide. Or order online via Shopee or Lazada. For more information, visit www.tresemme.com/ph.