The first Jordan Store in South East Asia will officially open on December 3! Here’s what we saw during our exclusive look inside.
Related: Here’s A List Of Your Favorite Brands’ Sustainable Sneakers
Situated in High Street South of Bonifacio Global City, there sits a 4,500 square feet store with a lit-up Jumpman insignia on top. The first Jordan Store in South East Asia is hard to miss. Its localized aesthetics and surrounding glass walls is an honorable homage to MJ’s legacy and Philippine basketball culture. Jino Ferrer, Country Marketing Manager of Nike Philippines, said, “This store will help take the future of basketball culture to the next level by inspiring our new generation through the legacy of Jordan, the best innovation and services like never before.” Truly, the store is more than just an extension of the Jordan brand— it’s a place of community where all lovers of the game can unite.
The Jordan Store will officially open its doors to the public on Dec 3, 2020. People from all walks of life will be able to enjoy a large assortment of Jordan products available in the store. These products include: men’s, women’s, and kid’s sneakers and apparel. During our visit, Jino points out how both the men’s and female’s sections are equally distributed. The Jordan brand recognizes and appreciates all their customers, regardless of their gender. Many attendants in the store would even suggest mixing and matching items from both the men’s and women’s section.
The two-story Jordan Store leaves no corner unturned. From the first floor to the second, you’ll find something to marvel at. Our favorite spots at the Jordan store would definitely have to be the following:
Women’s apparel
There is an entire space dedicated to the women’s apparel on the right-most side of the store. Here you’ll find the latest collection of Jordan apparel for women and a collection of exclusive Jordans displayed on the wall. The women’s side holds lots of matching sets, statement pieces, and activewear for the gym—to cater all styles, bringing the best of the Jordan brand for women. There’s also 1:1 styling service to assist and give you personalized guidance on product, style, and footwear trialing.
Women’s streetwear has definitely amped up the ante in the year 2020. More than that, Jordans have become a street staple for a high-end casual look. You’ll see the likes of Instagram baddies to Streetwear aficionados rocking the Jordan brand. Aside from this, there has been a huge shift towards comfortable clothing since the start of the pandemic. This has given brands that are rooted in athletics, like Jordan, to become an evergreen item in the closets of many women.
Women’s sneaker section
On the middle-right side of the store, you’ll find all the Jordans in women’s sizing. Aside from this, you will also locate the kid’s section here. The vast array of products is similar to the men’s section with the exception of different colorways and an abundance of low cuts.
Custom 23
Our favorite part of the store would have to be Custom 23. Here you can customize your Jordans and purchase a newly printed shirt by your favorite local artists. What makes this experience doubly cool is the fact that you can watch all of this happen by looking through a window to their mini factory.
Men’s apparel and sneaker section
On the left-most side of the store is the men’s apparel. This side of the store is decked out with the Jordan brand’s holiday collection and a few other pieces. You’ll be able to grab socks, shirts, joggers, and even basketballs with the Jumpman logo.
On the middle-left side of the store, you’ll find all the Jordans in men’s sizing. They house retro styles such as the Air Jordan 1s, while keeping newer styles like the Jordan ‘Why Not?’ Zer0.3 SE in stock. For the women, if you find a particular size in the men’s section you’d like to purchase, then you may purchase it in a smaller size here.
Art by Veejay Villafranca, Jaime Pacena, Raxenne Maniquiz, AJ Dimarucot
All over the store you’ll be able to spot pieces from the three featured artists of the month, namely: Veejay Villafranca, Jaime Pacena, Raxenne Maniquiz, AJ Dimarucot. If you would like to take home an original design by AJ Dimarucot, then you may do so by visiting Custom 23.
The basketball court
Right outside the Jordan Store, you’ll find a stairway leading to the rooftop—featuring a basketball court with a stunning mural designed by renowned NYC artist Kimou Meyer (@groteskito). Through the design, Kimou captures the energy and ethos of the Jordan Brand by showcasing two figures intertwined in a 1:1 game. Grotesk’s unique style comes to life through the use of black, white and Varsity Red.
Photography ED SIMON
