Women have always been more than just one shade – local beauty brand Strokes Beauty Lab is empowering all multi-faceted women with a click and swipe of color on the lips.
There’s no denying that most of us have experienced the power of a good lipstick to express ourselves. “Lip beauty mirrors your mood and your feelings, so the psychological effect it holds is unlike any other beauty product,” Momoi Supe, CEO of Strokes Beauty Lab says. From striking true reds to simple nudes, all women are able to wear these different shades simply because they can.
Women have always had ambitions, intelligence, talents, as well as just beauty and this is what the Velvet Click Stick Collection from Strokes Beauty Lab is all about. A line with 9 shades of velvet matte click lipsticks that’s buildable and equally moisturizing to bring out the many roles that a woman takes on today.
Sarah Lahbati, a creative storyteller also dawns as the face of the collection as she very much stands for the vision of the line. “I think it’s important to be multi-faceted for us to continuously believe that we can be whoever we want to be,” she shares,“Women don’t fit into one box anymore.” Sarah who is an in-demand model, hands-on mom, and overall girl boss shows that women have that everyday confidence in them to play any role and achieve more than one goal in life.
The lipsticks appear matte but feel moisturizing on the lips as it is made with Vitamin E, plant-based Squalane, and Sunflower Seed Oil. Unlike the usual formulation of a matte lipstick, the velvet clicks are lightweight, blendable, and buildable, so it’s easy to manipulate between having a wash of color or a full-on lip.
Packaged in a non-retractable click stick makes it a good on-the-go lipstick to have handy in your handbag. It also makes it easier to apply and ensures that you’ll get to fully use each bit of the product. Lastly, it wouldn’t be a Strokes Beauty Lab product without its signature inclusion of empowering statements on its packaging such as “I am thriving,” “I am captivating,” and “I am compelling.”
THE SHADES THAT START A CONVERSATION
With the launch of their #LipItUpAnyDay campaign, here is a guide on the best shades in the collection to match your every power move:
Walk The Talk
For an everyday go-to, “my lips but better” shades are perfect. It requires minimal re-application throughout the day especially when you’re balancing work, personal and social duties.
Contessa and Cameo are both nudes that have warmer undertones, so it matches better with deeper skin tones or for those days spent under the sun. Flamingo and Teresa on the other hand have cooler undertones so it appears pinker. These shades are ideal for a fresh and glowing look.
An Effortless Allure
Vittoria and Spice are darker shades with rosier undertones while Copperhead is a deep chocolate brown for a natural but sexier appearance. These shades capture that ultimate 90s chic, polished, and effortless look. It’s great for those days when you want your makeup to be versatile for both day and night.
Tip: These shades with a cat-eye is a flattering makeup pair that can never go wrong!
Woman In Charge
When you need to command a room, a bold structured lip never fails to help attract and hold attention. It also gives you that extra boost of confidence! Viper is a true red and because of its click packaging, it’s a red lip you can retouch throughout the day with no mess and without the need for a lip liner. While Lady Luck are for those Elle Woods moments where one must not underestimate the power of pink.
Strokes Beauty Lab’s Click Lipstick Collection is now available on strokes.ph. It will also be accessible on Shopee (November 27) and Lazada (November 28). For more information, follow us on Instagram @strokesbeautylab.