Wondering where you can binge on all the episode of Keeping Up With Kardashians, among other glorious guilty pleasures? Well, you are in for a treat because hayu, the first all-reality streaming service jumps in and gets us hooked on countless hours of addictive TV slices of life.
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Whether it is a guilty pleasure or an unapologetic matter-of-fact, it is safe to say that we are a world that is reality TV-obsessed. From the persistent mainstream pioneers such as Survivor, The Amazing Race, and every iteration of singing competitions such as Star Search or American Idol, to the deliciously addictive The Simple Life with Paris Hilton and Nicole Richie, The Bachelor, and Temptation Island, there is nothing quite like aimlessly getting lost in the blackhole that is these televised slices of life.
While the days of religiously catching up on your shows on the exact telecast time and date in front of a television (does anyone still use that?) or DVR-ing are arguably a thing of the past, the allure of reality TV shows still persists, especially with the handheld and on-the-go convenience and accessibility brought about by innovative streaming services. There is no more waiting time, except of course when it comes to bandwidth and mobile data, which means we can now enjoy all the entertainment we pledge allegiance to, how we want it, where we want it, and most importantly, when we want it.
With this binge culture that technology has accorded us comes us a slew of streaming services and platforms that give us tailored preferences without breaking the bank. Welcome to the new age, indeed.
Zeroing in on reality television, hayu makes a serious splash into the scene with its very specific video-on-demand service. Tracing its origins from NBCUniversal International, with networks reaching from the US, UK, Australia, Ireland, Singapore, Hong Kong, and now, the Philippines, hayu provides exceptional value for its price (P149/month). Featuring an accessibility of over 7000 full episodes of shows such as Keeping Up With Kardashian (pre-Kanye Kim!), The Real Housewives (and its many iterations), Dance Moms (a rich source of meme-able gifs), Million Dollar Listing (ka-ching), Watch What Happens Live (see who pleads the fifth), and Game of Crowns (beauty pageants and drama? Yes), made available on multiple devices, this is definitely an upgrade of your reality.
“We are thrilled to be able to bring hayu, and its world-class reality TV content, to the community of super fans in The Philippines. We spoke to our potential subscribers and we now know how popular this genre is among Filipinos and how much they love keeping up with the latest storylines and having access to full-length episodes all in one place,” commented Hendrik McDermott, SVP, Branded On-Demand, NBCUniversal International. “hayu is a great success in 11 other countries and we knew that the Philippines needed to be the next step in our global expansion.”
Making matters more personalized, hayu allows users who sign up the ability to download their favorite reality shows to view on the go, even without access to the internet. Ah, what an economical favorable and viable consideration.
With content and communication being consumed at an unprecedented all-time high, it takes a whole lot to not only make it, but to stand out and thrive, and with the point-of-view employed by hayu, it looks like it will stick around for many, many, many hours of binge-ready entertainment. Allow us to quote the ever-so wise philosopher, Kris Jenner, with this reality upgrade, “You are doing amazing sweetie.”
