The multi-brand beauty hub LOOK Philippines now opens its doors for a multi-sensorial shopping experience
Today’s retail scene wholly embraces the digital world. It’s undeniable–from social media accounts to digital assistants, technology has truly shaped the way we shop. But when it comes to creating an integrated system for shopping beauty essentials, while placing comfort and convenience at a priority, the newest beauty destination for the modern Filipina has a word for it: phygital.
Incorporating technology in a one-of-a-kind shopping destination that brings beloved brands from all over the globe in one place, LOOK Philippines strives to make the phygital experience the new norm. With its store concept, design, and brand identity crafted by the renowned Malherbe Paris, an interior design and branding agency who has worked with the likes of Sephora, L’Occitane, and Hera, LOOK Philippines poises itself as the future of beauty retail in the country.
Located at the upper ground floor of SM Aura and stretching 1,000sqm, LOOK Philippines brings a full sensorial experience for those who crave a taste of luxury, travel, and a haven for self-care. Enjoy the prestigious brands you know and love, such as NARS, Laura Mercier, Innisfree, Laneige, Clarins, Aveda, Makeup Forever, Shiseido, and Benefit, through their Shop in Shop Concepts. Don’t know what to get? Skin analyzers are available for accurate product recommendations, while beauty experts in-store can assist you with your concerns.
Take part in brand activations and share your memories online at their digital space Instaspot. Walk through the store aisles while listening to their specially-curated, always-on music and grab your favorite products from over 130 international and exclusive beauty brands, such as The Ordinary, Klavuu, Glam Up, Dr. Ceuracle, Jumiso, Son & Park, Acwell, Papa Recipe & Day, Mellow, and VT Cosmetics. Get excited as luxurious brands you’ve been double-tapping on Instagram are now available at LOOK Philippines, such as Glossier, Huda Beauty, Fenty, Kylie, and Kat Von D. And if shopping for all of these has gotten you a bit tired, relax at their Store Studio lounge and recharge with a cup of freshly-made Nespresso coffee.
LOOK Philippines aims to set the standard in how beauty destinations should be: bold, edgy, and extraordinary. With ongoing promotions on select beauty brands happening all month long, and a website and app launching very soon, LOOK Philippines is truly a trendsetter to look out for.