Following the success of the Tender Stories Series with Gwyneth Paltrow, Tous continues to focus on tenderness as a universal value. But this time, it’s with Emma Roberts.
The Tender Stories series are inspiring stories that connect everyone—from love, to family, and childhood. With the brand wanting to break all stereotypes associated with tenderness, the Barcelona jewelry brand taps Emma Roberts to lead the charge.
The new Stay Tender campaign shows us that there are many different ways to experience it with a fresh and dynamic tone. How? By simply focusing on freely showing your feelings and your most tender side, and forgetting about the hows and whys.
Perhaps that’s why the 28-year-old actress is the perfect fit to be the brand’s global image. She gracefully expresses her emotions and her affinity to the core values. Come to think of it, with her experience starring in numerous films like Adult World, We’re the Millers, American Horror Story, and Scream Queens, it’s without a doubt that Emma could do it.
So now, Emma invites us to immerse ourselves in a story of tiny moments filled with excitement, fun, and love, whose common denominator is tenderness. After all, echoing Emma’s words, “we can always use a little bit of tenderness in our lives.” And this jewelry brand is the best way to give some tenderness to yourself or love ones.
Watch Tous’ Stay Tender campaign below.