For Estée Lauder Companies, It’s #TimeToEndBreastCancer.
Breast cancer is one of the most commonly diagnosed cancers worldwide. In fact, it impacts both men and women with a probability of developing the disease in their lifetime. A breast cancer diagnosis can also profoundly affect the life it touches as it can be a diverse and complex experience for any individual, and no single story can encapsulate all.
As we further our efforts to raise awareness, Estée Lauder Companies continues to strive for its mission of helping create a breast cancer-free world for all. Over the last 30 years, the beauty powerhouse became the corporate leader of the global movement, producing campaigns and innovations that created real progress and drove social impact.
A Global Movement
“People around the world were dying from breast cancer, and knowledge surrounding the disease was limited,” the company shared in a press release. With the help of Evelyn H. Lauder, the company launched the ELC Breast Cancer Campaign with a commitment to help end the disease. In the succeeding year, Lauder also launched the Breast Cancer Research Foundation, a non-profit organization partner dedicated to advancing the world’s most promising research to eradicate the disease.
As long as breast cancer remains a life-threatening disease, there is meaningful work that must continue. The dedication to our mission will not waiver.Estée Lauder Companies
Dedicated to creating a more beautiful future for the breast cancer community and beyond, both initiatives garnered more than $108M globally for lifesaving research, education, and medical services, while $86M funds were allotted for medical research grants.
In honor of the campaign’s 30th anniversary, ELC takes a nod to its efforts’ significant breakthroughs in prevention, diagnosis, and treatment that helped patients lead better and healthier lives. “We’ve made monumental strides, but our work will not stop until no one loses their life to this disease, one that is as diverse as our global community. Today, we are more united with a mission,” the company shared.
Now more than ever, Estée Lauder Companies are determined to improve the lives of the global breast cancer community. The campaign now supports more than 60 organizations worldwide that facilitate real change aligned to the diverse needs of local communities. Emphasizing the actions to its mission, ELC strives to end breast cancer.
The Pink Ball
In line with Estée Lauder Companies Breast Cancer Awareness campaign, the brand prepared several affairs for the month of October. The first event named “The Pink Month” featured campaign materials in markable locations like the SM Megamall, SM Mall of Asia, SM Seaside City Cebu, and the like. Later on, it was followed by the “Look Good Feel Good” soirée where it offered wellness talks for breast cancer survivors in partnership with the ICanServe and Kasuso Foundations.
A noteworthy mention also includes the recent Pink Ball where personalities like Kaye Tinga, Tessa Prieto, and Tim Yap; titles like Yaparazzi and Tatler Philippines; and Shangri-la The Fort all worked together for the fundraising gala that also highlighted Estée Lauder Companies’ main beneficiary, the Philippine Foundation for Breast Care, Inc. (Kasuso Foundation). The evening’s successful gala raised over PHP 9.8M, and this will be used to support 6,000 free mammograms for underprivileged women.
Some of the personalities who made sure to attend the purposeful event were Country General Manager, The Estée Lauder Companies, Sharyn Wong, Marian Rivera and Dingdong Dantes, GMA’s Anette Gozon-Valdes, Stephanie and Christian Gonzalez, Jessica Kienle-Maxwell, Dr. Vicki Belo and Hayden Kho, SSI’s Mike Huang and Kathy Huang, Dr. Aivee and Dr. Z Teo, Ferdi Salvador, Sheila Romero, Mandy Romero, Andrea Tetangco, Mavy Legaspi and Kyline Alcantara, AGC PHC Chairman and CEO Archie Carrasco, AGC PHC Head of Corporate Affairs and Business Expansion Randolf Palanca, MEGA EIC Peewee Reyes-Isidro, Modern Parenting EIC Marga Medrano-Tupaz, MGLI President Suki Salvador, Vogue Philippines EIC Bea Valdes, The Game EIC Amanda Fernandez, BluPrint EIC Geewel Fuster, and The Business Manual EIC RJ Ledesma.
For more information on this movement, visit Estée Lauder Companies’ official website.
Event Photography EXCEL PANLAQUE