Celebrating 60 Years Of Barbie And Women Empowerment

As the world celebrates 60 years of Barbie, we pay tribute to the quintessential doll with a fashion editorial fit for the mega icon.

Barbie 60 years MEGA
Ever the fashion maven, Barbie clashes prints and textures with co-ords by ANJ CALVO.

Barbie’s Herstory

The year was 1959, all the toys available for girls were either dolls made of paper or representation of infants. Legend has it that Ruth Handler, businesswoman and future president of toy company Mattel Inc., noticed her almost pre-teen daughter, Barbara playing with her paper dolls. Handler noticed that Barbara enjoyed giving the dolls adult roles, acting out the future versus the present. Noticing this possible gap in the toy market, the idea of Barbie was born—and the rest is herstory.

Fast forward to 2019, Barbie continues to empower girls—and boys—everywhere, constantly evolving to be a role model fit for modern times. She inspires generations by conquering every job and dream possible, putting every child’s aspirations front and center. Most importantly, Barbie is championing progressive ideals with their offerings of racially and physically diverse dolls. Gone are the days when the brand has presented an idealized look—thin, blonde, and white—a relevant change in this increasingly diverse and enlightened world. Barbie has also made big strides in the world of social media, particularly on Instagram, creating and sharing content that is purpose-driven, inspiring, and progressive.

Barbie 60 years MEGA
Barbie turns heads with an embellished gown and a dramatic train by CHO:LO Doll Couture Philippines

Celebrating the Icon

In true MEGA fashion, we celebrate 60 years of Barbie and everything she stands for with a fashion editorial shoot fit for the icon. Donning custom made creations of Philippine designers, Barbie is a sight to behold in fashion inspired by the 1950s. It’s only apt, as our gorgeous model features the face of the first ever Barbie doll made—the iconic 1959 release.

60 years of Barbie MEGA
Channel timeless elegance with fire engine red juxtaposed with silver accessories by VAN OSCAR.
60 years of Barbie MEGA
Barbie knows how to elevate workwear in a houndstooth set by DECK OF CARD.
60 years of Barbie MEGA
Showing us how a lady travels in style, Barbie wears pieces by NINA RICCI ALAGAO-FLORES
Learn how to turn up the drama from the icon herself in a tulle number by ANJ CALVO.
60 years of Barbie MEGA
Barbie is a vision of elegance in this intricately embellished gown by MARC VANDRO.
60 years of Barbie MEGA
Channeling old Hollywood glamour, Barbie stuns in an embellished gown exquisitely accessorized by MATTO GARCIA.
60 years of Barbie MEGA
Barbie is at once regal and pretty in pink in this clavicle-baring number by DECK OF CARD.
60 years of Barbie MEGA
It’s only fitting to celebrate 60 years of Barbie in this dramatic tiered number by ANJ CALVO.
Creative Direction by Jann Pascua
Photography by Rxandy Capinpin
Photography Assistant Anton Vazquez
Special thanks to Anj Calvo, Rob Maneja, and Pinoy na Nagmamanyika
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