The song, “I Am Beautiful,” is written by Abby Asistio and performed by BYS Cosmetics Philippines’ endorser Velasquez Alcasid. It shares the message of self-love and acceptance, empowering all types of women, regardless of their age, shape and gender. This goes perfectly well with the main objective of the brand–to “be your own expert.”
In the music video, BYS Cosmetics Philippines’ ambassadors such as Nadine Lustre, Vivoree Esclito, Laura Barber, Alyssa Mulach, as well as personalities Abby Asistio and Georcelle Dapat-Sy make an appearance. The simple act of these women coming together to celebrate their individual selves is powerful enough to inspire confidence in ourselves as well.
See the music video for yourselves below: