Who said boys can’t indulge in a skincare and makeup routine? Bringing men’s grooming to the spotlight, Chanel has announced that they are launching Boy de Chanel, their very first makeup line made for men.
According to WWD, the three-piece collection includes the following: a tinted fluid in four colors, a matte moisturizing lip balm and four shades of eyebrow pencil. The name Boy de Chanel, on the other hand, is allegedly inspired by Boy Chapel, designer Gabrielle Chanel’s lover and muse.
“By creating Boy de Chanel, its first makeup line for men, Chanel reaffirms the ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style,” the brand stated.
The collection will be launching in South Korea this September 1, with the handsome actor Lee Dong Wook as the campaign’s face. Boy de Chanel will be available to the rest of the world in November on the brand’s website and in Chanel’s boutiques in January 2019.
9월 1일, 샤넬에서 남성 메이크업 라인이 론칭한다는 소식. 가장 기본적이고 필수적인 아이템인 파운데이션, 립 밤, 아이브로우 펜슬로 구성된 '보이 드 샤넬'은 한국에서 최초로 론칭됩니다. 브랜드 모델로는 배우 이동욱이 선정되었죠. 시크한 블랙 패키지와 깔끔한 이동욱의 비주얼이 기대감을 불러일으키네요. @wkorea #editor_he – channel launches in September 1st its first makeup line for men, BOY DE CHANEL, will be embodied by the actor Lee Dong Wook.