The pop phenom is now the new face of Tiffany & Co.
With their influence and A-list celebrity status, it’s no surprise that the members of Blackpink are being tapped to be the faces of various luxury fashion houses. It was just last year when member Rosé was named the global face of Saint Laurent, but the singer is now also the global ambassador for luxury jewelry brand Tiffany & Co. She will be joining the likes of Elle Fanning, Lupita Nyong’o, and Jackson Yee.
According to the singer’s Instagram post, she describes working with the luxury brand a “dream come true,” as she has been a fan of Tiffany & Co. since she was in high school. “To be a part of such an iconic brand that has been a part of my life for a long time makes it that much more special to me. I’m very honored and excited,” Rosé says in an interview with Vogue.
Stepping up to her new role, Rosé is the face of the brand’s “HardWear” collection. As per Tiffany & Co., the pop phenom was chosen for her personality, style, and influence, and because she “embodies the attitude and identity of the collection.”
As one of today’s fashion icons, we can’t wait what Rosé and Tiffany & Co. have in store of us in the future! Meanwhile, you can watch the Tiffany x Rosé campaign here.