Is TikTok The New Instagram? These Beauty Gurus Seem To Think So



Promising a full beauty look and transformation in 60 seconds and under? Sign us up for the TikTok craze that has everyone, including influencers hooked.

Related: 5 Local Makeup Artists For The Best Halloween Look Transformations

With the constant innovation in the digital world, technology savvy individuals would always find a new platform to share content. Just when makeup experts had already amassed a massive following on YouTube, thousands and millions of viewers subscribed to their channel and watch out for their makeup tutorials and transformations. Thanks to Instagram’s well-established number of users prior to the rise of IG TV, everything went smoothly. Instagram-entrenched people used IG TV as another avenue to upload longer, more in-depth video content.

Evidently, YouTube continues to take the lead, but in the game of innovation, we welcomed another fun app which people use to create short covers of iconic dance choreographies—TikTok. From the hailed Tala to the complicated Renegade, the number of TikTok users are multiplying in exponential increment. And that doesn’t end there, because even makeup enthusiasts have seen TikTok as another platform to hone their craft and forte. In entertainingly precise videos, they are turning to TikTok to post their makeup transformations. In fact, some have truly gone out of the box, much to our entertainment.

@abbyrartistryi had SO many requests to do this omg ib caradowntonn♬ original sound – warped_pilõt

Given the 60-second limit in length per TikTok video, it’s quite a challenge for beauty gurus to fit in a minute everything they want to show in the makeup transformation. Be that as it may, viewers easily find entertainment, making them want to see more of the same kind. Correct us if we’re wrong, but after watching one beauty video on TikTok, you’ll end up seeing yourself on your third video and so on.

@patrickstarrr🔥Hot like wasabi🔥 littlemix #wasabichallenge♬ original sound – patrickstarrr

@promisetamangWatch my new YT video and Try the magical AR Beauty Filter to transform into Maleficent too 👿 #halloween #foryou #makeup #disney #makeuptutorial♬ original sound – promisetamang

And to no surprise, TikTok beauty videos are accumulating up to millions of views. They seem to have endless of creative ideas with their minute-long beauty videos. Beauty videos of @abbyartistry, @jamescharles, and @promisetamang are some that have the most views on TikTok. Either they transform into an icon or create a jaw-dropping looks that are totally bizarre, these makeup experts are taking the beauty game to the next level. Recently, @charlottelooks insanely transformed into Timothée Chalamet and the whole internet went crazy. Patrick Starrr is into TikTok as well. See @patrickstarrr transform into Shrek, Genie, and other odd looks.

However, if you’re really looking for a step-by-step process with product descriptions in between, then YouTube is the place to go. Apparently, TikTok couldn’t accommodate to that lengthy explanations.

Even celebrities like Cardi B, The Jonas Brothers, 5 Seconds of Summer, Britney Spears, Post Malone, and more had also created their respective accounts. So, go ahead follow these big names, too. Each possesses their own creativity and authenticity. From outrageous makeup looks to hair coloring and styling tutorials, they produce unconventional 60-second beauty videos with the same fun and energy.

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