The world is largely indebted to the front-liners and their sacrifices are in no way parallel to any amount of money. Thanking them is one way, but here are greater measures the beauty brands are turning to in this global crisis.
Whether it be individually and by organizations, everyone is doing their part to give back to the front-liners to help withstand the withering consequences of COVID-19. Aside from the definite cure to fight this pandemic, gathering food, supplies, and money is what our front-liners need now more than ever. In their own way, beauty brands are responding to COVID-19 with an integral move of giving back to these modern heroes during this pandemic. Just as true beauty has bee proven to radiate from the inside out, these beauty brands are proving how beauty begins with a genuine act of kindness and generosity.
LVHM Moët Hennessy goes beyond the nature of their normal production and used its facilities to produce free hand sanitizers to French healthcare workers. The French company with a portfolio of luxury retail brands like Louis Vuitton, Fenty Beauty, Benefit Cosmetics, and more is amongst one of those who first announced this massive move to help.
In honor of the hardworking hands of the front-liners, L’Occitane signature hand creams are being distributed to National Health Service workers for free. Each NHS worker is welcome to drop by L’Occitane UK stores and get a 30 ml hand cream.
Kiehl’s partnered with Feeding America’s COVID-19 Response Fund in response to the pandemic. The leading skincare brand has not only supplied sanitizers and cleaning products but also food supplies for children and senior citizens who mostly rely on free food at school.
As L’Oreal Group launches a Europe-wide solidarity programme to fight COVID-19, L’Oreal will equip partner hospitals with hand sanitizers. While Garnier supplies free hand sanitizers to food distribution stakeholders, L’Oreal Foundation also pledged to donate one million euros to its non-profit organizations.
It’s clearly evident how there’s never-ending support for Nation Health Service workers. After delivering 30,000 units cleansing products to shelters and senior citizens across North America, The Body Shop UK drops off care packages to local hospitals to be distributed to the devoted NHS team.
Clarins has also taken responsible action to respond to the shortage of hand sanitizers. The initiative to produce and deliver 14,500 bottles of hand sanitizers began at Clarins’ industrial sites in France. And, they are not stopping soon. Clarins aims to continue the production of hand sanitizers while considering the health of their in-house employees as well.
The beauty company behind Kylie Cosmetics is also making its way to support the healthcare personnel. City Inc. begins producing hand sanitizers and head to where it is needed the most.
The famed makeup line of American superstar Lady Gaga promised to donate 20% of its profit garnered from online sales to the New York and Los Angeles food community. The Haus Labs is pointing to organizations LA Regional Food Bank and Food Bank for New York City in this matter.