Leave It to This Beauty Empire to Show You How to Sparkle

Leave It to This Beauty Empire to Show You How to Sparkle

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Beautederm celebrates a big milestone as it welcomes new celebrity ambassadors 

Every beauty brand has a good story to tell. Beautederm, for one, dates back to the early aughts when Rhea Anicoche-Tan developed a three-step skincare set including a cleanser, toner, and moisturizer to hopefully cure stubborn acne. The founder impressively grew her PHP 5,000 capital through clients and resellers who witnessed the effectiveness of the formula. And from there, she took a leap of faith and officially launched her own company with a mission to make everyone feel beautiful inside and out.

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Rhea Anicoche Tan of Beautederm

Rhea Anicoche-Tan’s passion, dedication, and hardwork carved the success for Beautederm Corporation. Apart from its extensive range of makeup, skincare sets, and wellness products, the company also captured the trust of celebrities including Bea Alonzo, Marian Rivera, Andrea Brillantes, and Maja Salvador. It’s a given that the brand’s story is beyond admirable, but it doesn’t stop there. In fact, Rhea Anicoche-Tan found a way for it to sparkle. 

On what it takes to sparkle

In a recent media conference, Rhea Anicoche-Tan formally welcomed GMA Sparkle artists Thia Thomalla, Ysabel Ortega, Patricia Tumulak, EA Guzman, and Buboy Villar as the new faces of Beautederm. At the other end of the spectrum, the beauty empire also renewed its ties with stars like Sanya Lopez, Ruru Madrid, Rayver Cruz, and Cassy Legazpi.  

Rhea Anicoche Tan of Beautederm with GMA Sparkle Artists

The new additions also mean that they are close to having a roster of 100 celebrity ambassadors. However, one admirable detail that can’t be left unmentioned is how Rhea Anicoche-Tan considers them not just as endorsers, but also as family. Every personality expressed how the founder became a mother-figure in their lives and how reliable she is as a friend. 

Rhea Anicoche Tan of Beautederm with GMA Sparkle Artists

So what makes Rhea Anicoche-Tan and Beautederm continue to sparkle throughout the years? Perhaps it’s her product formula or how she strategizes her business. But if there is one thing that deserves recognition is how she shares a genuine connection with people, and that itself proves that a good heart effortlessly attracts success. 

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