Bea Alonzo and Alden Richards Are Putting Their Heads Together for a New Campaign



There’s a new BAE in town

As with all new tandems in the local show business, news circulating around celebrities involved spread like wildfire. The case is no different for stars Alden Richards and Bea Alonzo. Alden Richards, dubbed as pambansang bae, has stolen hearts across the nation with his charming smile, quirky humor, and devotion to his on-screen lover in one of the biggest noontime shows. Known for her admirable portrayal of headstrong characters in movies, Bea Alonzo can easily be identified as the sweetheart of the silver screen.

The notable pair has active fan bases where news of them being seen together has spread. The two actors have been spotted at the Suvarnabhumi Airport in Thailand early this year, with speculations about a new project they’re working on. After months of hearsay, the duo have revealed they’re working on a new collaboration! Bea and Alden are the new fresh faces of Head & Shoulders for the brand’s newest campaign, #NoITCHuationsWithMyBAE. 

You can finally say goodbye to those #ITCHAwkward, #ITCHEmbarrassing, #ITCHFail moments leading you to unconsciously scratch your scalp and ruin your moment. The Best Anti-dandruff shampoo Ever (BAE, for short) amps up your dandruff-kicking experience by leaving your hair and scalp dandruff-free, itch-free, and fragrant too! This breakthrough formula now allows you to break free from dandruff and itch for full confidence. Don’t let your lasting impression be about an awkward ITCHuation! 

Stay tuned for even more ITCHuation surprises from Head & Shoulders. Follow Head & Shoulders on Facebook, Twitter, and Instagram.

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