Korean star Song Hye-Kyo shows us how she enjoys her daily life with her sidekick, the Fendi Peekaboo bag.
Just like you, we wonder how it is to live as a celebrity—especially one that is well-known around the world, like Song Hye-Kyo. Well, thanks to Fendi, we can stop wondering. In a campaign video shot in collaboration with Elle Korea, the Korean star gives us a peek of her daily life with her go-to Fendi Peekaboo; an iconic piece from the brand designed by Silvia Venturini Fendi in 2008.
Styled in Fendi Women’s Fall/Winter 2021-22 collection, Song Hye-Kyo looks relaxed and free as she enjoys a cup of coffee and winds down from her usual busy schedule. Capturing her true, free-spirited self, she brings her Fendi Peekaboo ISeeU with her, conveying Fendi values of creativity and craftsmanship.
Named as the brand’s global ambassador earlier this year, Song Hye-Kyo has since been spotted the most chic and iconic pieces from Fendi. “I feel thankful to be a part of this Peekaboo project representing Fendi,” the Korean star shared. “I usually enjoy simple and classic styles for my daily looks, and Peekaboo is always the perfect match!” She adds: “I think Fendi’s classicism based on the craftsmanship plays a crucial role in making Peekaboo as the brand’s iconic bag. When the bag opens, there’s something unexpectedly special about the inside. It’s a bag with wit!”
Watch the video here.
