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GSS: Experience Singapore, Singapore’s brand new avatar for the former 25-year old “Great Singapore Sale” was officially launched last June 21, 2019 at the spanking new Design Orchard by Guest of Honour Dr Tan Wu Meng, Senior Parliamentary Secretary, Ministry of Foreign Affairs & Ministry of Trade and Industry accompanied by the heads and representatives of the multiple trade association partners working together in this effort to launch this year’s GSS:ES.
About 200 guests and partners witnessed the launch when SPS Dr. Tan and the trade association partners hit the button on a mock traffic light at the rooftop of Design Orchard and brought traffic on all 3 roads at Cairnhill Road, Grange Road and Orchard Road to a simultaneous halt. More than 100 flash mob dancers then burst into the yellow box junction at the traffic intersection and danced their way into the hearts of the Orchard Road audience. It was literally a traffic-stopping “Orchard Road Fashion Scramble” as 100 models subsequently took over the ‘yellow box traffic intersection’ to showcase collections from local designers, international brands and collections from fashion design schools.
The weeks ahead will be bustling with activity with a massive array of exciting pop-up events that celebrate local lifestyle, fashion, culture, art, and talent.
The Great Singapore Street Pop-Up which opens daily from June 21 to 30, 2019 (11 am to 10 pm) with 42 retail and F&B operators from cult jeans and active sportswear, fashion apparel and accessories, furniture and home furnishings, jewelry and vintage collectibles, cosmetics, arts and crafts, and food. There are Ah Hoi’s chili crabs, sashimi & sushi and even Singapore’s very own concoction of bubble tea.
The Experience Kampong Gelam (July 5 to 14, 2019) endeavor to educate both locals and overseas visitors about the cultural and national significance of this beautifully preserved community through a fashion show, car boot sale, home and lifestyle bazaar, cultural entertainment and curated precinct tours.
The GREAT Furniture Showcase at Robinsons The Heeren (Level 5) will showcase new and/or limited-edition creations specially produced for the GSS: Experience Singapore period by design houses like 11H, Creativeans, Fraction Design Studio, Modu Designers, Nextofkin Creatives, and OON.
Experience The Future Of Retail where retailers—specifically Under Armour, Atomi Lifestyle & Furniture Boutique, The Shirt Bar, The Commune Lifestyle and Decathlon Singapore Lab, embrace digital technology to offer shoppers experiential experiences.
The GREAT Singapore Stories is an evocative collection of local films, music, and stories told by Singaporean filmmakers, musicians, and students. Watch curated short films made by students of Temasek Polytechnic, movies by Singapore filmmakers. Tune in to jazz bands and buskers performances by our very local talents. Log in gss.sra.org.sg for entertainment schedule.
