After several exits, re-emergence, and reinventions last year, the new year is off to a stellar start as it hits refresh with brand new fashion campaigns for Spring 2018. New creative directors, powerful collaborations and stunning editorial features come to play, with each one more groundbreaking than the last. If these are any inkling of what’s to come for the rest of the year, it’s certain that fashion is on its way to even greater heights. See 5 of the best campaigns for Spring/Summer 2018:
1. Solange For Calvin Klein
In an all-denim editorial, multi-hyphenate and younger sister of Beyoncé, Solange Knowles starred in Calvin Klein’s “Our Family. #MYCALVINS” campaign with a handpicked selection of her close co-artist friends, Dev Hynes, Kelela, Caroline Polachek, and Kindness’ Adam Bainbridge celebrated their musical family.
2. Gigi Hadid & Kate Moss For Stuart Weitzman
While Hadid has been a regular for Stuart Weitzman, being the face of the high-end shoe brand, there’s someone she’s never been photographed with before – the legendary Kate Moss. The two blonde beauties posed together in a black and white editorial captured by Mario Testino, fusing two different generations together.
3. Gucci’s Digital Paintings
With his penchant for art, creative director Alessandro Michele tapped Spanish artist and illustrator Ignasi Monreal to create a series of digital paintings for the Italian brand’s S/S ’18 campaign and as expected, each piece is breathtakingly beautiful and all inspired by fantasy. Models were painted in dreamy scenarios with mythological creatures sporting the latest Gucci collection.
4. The New Generation of Chloé
With Clare Waight Keller exiting, Chloé is now at the helm of designer and former second-in-command to Louis Vuitton’s Nicolas Ghesquière, Natacha Ramsay-Levi. The brand is taking a turn to a fresher, more youthful direction and along with her are a new generation of Chloé girls, tapping young new models like Sophie Koella and Radhika Nair to star in the Steve Meisel-shot campaign.
5. Clare Waight Keller and Givenchy
After leaving Chloé, Clare Waight Keller is the first ever female artistic director for Givenchy, a position previously held by Riccardo Tisci for 12 years. The Spring/Summer 2018 campaign is her debut for the Italian brand, taking inspiration from the sartorially unapologetic era of the 70s. Just like her former fashion house, the campaign is shot by Steve Meisel in crisp black and white, showcasing Givenchy’s penchant for the classic.
