A brand adored by every It-Girl, here are the must-have items found in Fendi’s opulent new flagship boutique.
Since the arrival of Kim Jones as the artistic director for Fendi, their iconic pieces have since then breathed in new life. Prioritizing the brand’s DNA which is about being helmed by three generations of Fendi women, the Roman house that was once only known for extravagant furs is now a modern global maison. Jones managed to mesh both his vision and the long-standing heritage of Fendi into every old and new item they now offer.
And similar to how Fendi has welcomed change, their new flagship boutique is now open in Greenbelt 3. The store is housed within a transparent facade with brushed metal frames that entices you to peek into the store. Stepping inside is the women’s section designed with delicate tones of ivory and gold, colors that signify the Fendi Italian woman, with rounded couches in cream sheepskin fur.
The floors are distinctly the Italian ‘Arabescato Vagli’ marble that adds an extra touch of opulence and recalls the architecture of Roman churches. All of the fashion house’s products are illuminated against a 3D plaster backdrop featuring a declination of the FF logo by Karl Lagerfeld, the house’s previous designer. In the sea of neutrals, their pink-themed dressing room is noteworthy, and speaks of the luxuriousness and femininity of the whole store. They also carry the men’s line that is designed similarly but with cuoio leather, grey, and green tones.
To help you out, here are our picks of new It-Girl Fendi items in the Greenbelt 3 boutique:
Fendi x SKIMS Swimwear
A collaboration that reportedly made $1 million in one minute, most of the Fendi x SKIMS line’s velvet shapewear and leather dresses embossed with their hybrid logo are almost always sold out. But you’re just in luck because the store still carries their neutral tone one-pieces swimsuits and Zucca-covered magenta bikinis. Hurry up though, because they are already selling out fast!
Fendi x RIMOWA Classic Cabin
A one-of-a-kind suitcase, Fendi’s emblematic FF logos changes appearance depending on how the light hits and now appears in the signature aluminum casing and ribbed pattern of RIMOWA’s Classic Cabin. The suitcase is available in two colorways: a black or the natural silver aluminum color. The interiors are lined with a contemporary yet elegant neoprene black lining that features Fendi’s black-on-black embossed FF logo while the handles are made from black Cuoio Romano leather. It also includes a RIMOWA customizable name tag crafted from the same leather.
Fendi First Boots
Unveiled in Fendi’s Spring/Summer 2020 collection, the Fendi First Boots transforms the “F” monogram into a metallic golden heel for their classic nappa leather shoes. Pair them with a chiffon skirt or with their sheer logo tights for an ultimate cool-girl edge.
The legendary Fendi Peekaboo bag first hit runways in 2008 and became an instant It-bag. Its timeless style has endured throughout the last 14 years but today it can be found in different creative iterations. From classic silhouettes, woven designs, to miniature accessories which you can attach to your other Fendi pieces.
By The Way Bag
A sleek and minimal staple that every woman needs in their arsenal, its boxy, east-west rectangular shape makes for a spacious interior. Alongside its multiple inside compartments and pockets it creates the perfect on-the-go bag. It’s available in various fun designs with embellishments and colors ranging from bold primary colors to soft pastels.
The new Fendi flagship boutique is located at Greenbelt 3.