Rediscover the history behind the cult-favorite lotion and serums that made the Japanese beauty brand an icon today.
For their 150th anniversary, Shiseido has launched a “From Life Comes Beauty” campaign that puts forward their main mission of creating products that add a healthy vibrance to everyone’s life–regardless of ethnicity, gender, religion, or age. “In today’s era of uncertainty and hesitation, what kind of beauty are we seeking? Our conclusion? Life. If people around the world continue the conversation about how beauty and life are related, we believe it will inspire changes for a better world,” says Ryota Yukisada, Chief Brand Officer in the press release.
In honor of their continuous research towards uncovering the relationship between life and beauty, Shiseido has unveiled three of their cult-favorite serums and lotions with special limited-edition designs. Each product comes in a crystallized bottle with a red arabesque pattern inspired by the wrapping paper used in the Taisho era (1912–1926) by Sue Yabe, a member of the design department at that time.
Discover the best-selling products that symbolize the “Heritage,” “Living Innovation,” and “Future” of the Japanese brand below:
Heritage: Eudermine Revitalizing Essence 150th Limited Edition
Loyal customers of Shiseido can take one look at the red potion glass and know that it is the Eudermine Revitalizing Essence, the product that started it all for the brand. Created in 1897, the face lotion is rooted in Japanese beauty rituals and was a favorite of geishas who used it to protect skin under heavy makeup. It was marketed as “high-grade lotion,” gaining popularity as “Shiseido’s red water”. Over the years, the formulation was continually improved, and it’s now known for its skin-softening, moisture-retaining, and toning properties.
Living Innovation: Ultimune Power Infusing Concentrate III 150th Limited Edition
What serum has won 224 several awards worldwide and is continues to be raved about today? The answer: ULTIMUNE Power Infusing Concentrate. This lightweight serum protects your skin barriers against the free radical effects of pollution, UV damage, and stress placed on one’s skin day after day. With continuous use, people from around the world have attested to having smoother, more resilient, and radiant skin.
Future: Ultimune Future Power Shot 150th Limited Edition
If you can’t get enough of Ultimune’s skin transforming capabilities, the Ultimune Future Power Shot has the same ingredients and formulation but is boosted with 15X concentration. The oil-based concentrated serum is designed to defend the skin against the severity of the future environment.
All limited-edition product features Shiseido’s limited arabesque design and prismatic bottles.