Combining a physical store with online availability, COOP Fresh introduces a stress-free and modern way to go grocery shopping in the Philippines.
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There is a variety of online grocery shopping options nowadays but for many of us, going out on a grocery run is therapeutic and even fun. The only downside is sometimes the items you want are out-of-stock and the dreaded cashier lines, where you can spend more time waiting to pay than to shop. A reason why COOP, a proudly Filipino tech firm and online grocer is fusing the best of both worlds.
COOP is known for its online grocery app that guarantees next-day delivery and 99% accuracy in its inventory since all items are owned by the brand. This means at the check-out page; your order is scanned through their inventory system to help automatically eliminate all out-of-stock items making what you paid for what you receive. No reimbursements are needed.
COOP then brings all of these benefits to the physical world by opening the country’s first cashless and mobile-optimized “phygital” supermarket at Shangri-La at the Fort. While you can browse in real-time the products, all in-person orders at the store will still be scanned and checked out from your digital carts on their website through your mobile phone.
3 reasons why it’s easier to go grocery shopping at the COOP “phygital” store:
1. Guaranteed Fresh Produce And In-House Products
They have an assortment of the freshest fruits and vegetables, meats and seafood, poultry and dairy that are delivered straight from the farm to the store. They also apply their own A.I. Machine Learning Demand algorithm that accurately forecasts customer demand and manages their supply chain making perishable items spoil less. This results in incredibly low prices and less food waste.
They also sell their in-store products that includes gelatos and cakes, healthy juice drinks, and bottled cold brews. They even have their own COOP MILKBAR where you can test out their cereal milk, matcha milk, and more.
2. No Long Cashier Lines
After choosing your purchases, you can ask any of staff to scan the items with their phones, and it then reflects real-time your COOP Fresh account. The final bill is also paid online, similar to how you would check out on the online grocery app.
3. Instagram-worthy Interior
The COOP grocery store doesn’t look like your normal supermarket. With a plant-based and minimalist theme, all white curved shelves are aesthetically organized together that makes it easy on the eyes and even an IG-worthy background for your “running errands” post.
The COOP FRESH grocery store is located at Shangri-La at the Fort, Bonifacio Global City, Taguig
