It may not be pointed out in every article, every magazine, but ‘typography’ is an evergreen fashion trend. This has been present from a vintage DKNY jacket to today’s leading streetwear brands. Bold letters, serif or sans-serif—typesets written in all formats possible are stamped on a bunch of fashion staples. This has got to be the reason why I chose the trend. It can be anything—minimalist, expressionist, avant-garde. Don’t get me wrong, it’s not all just a declaration of what brand you’re wearing. Brands have, more often than not, used typography to brand and rebrand. Even a simple accent removal on Celine’s logo changed everything. Not to mention, it’s a form of revolution—even in pop culture. Each word holds more than just a dictionary definition. Take COMME des GARÇONS’s “live free, die strong” leather jacket, Drake’s “If You’re Reading This It’s Too Late” album, and streets all over the world painted in colorful graffiti. Typography is our defining mark, written in bold letters to scream and perhaps proclaim.
1 Conversation White Storage Bin (P1059) by CRATE & BARREL. 2 Newspaper print shirt by (P1895) BERSHKA. 3 Jogging Trousers (P1495) by STRADIVARIUS. 4 Adjustment Day by Chuck Palahniuk (P1399) at NATIONAL BOOKSTORE. 5 Conversation White Storage Bin (P1059) by CRATE & BARREL. 6 Scene by Rad Museum at ITUNES. 7 ERMENEGILDO ZEGNA Acqua Di Bergamotto Eau de Toilette. 8 Chuck Taylor All Star Wordmark (P2950) by CONVERSE