HEROES ARE MADE, NOT BORN—As we celebrate National Heroes Day and commemorate all the efforts they did for the independence of our country, let us also start patronizing these emerging brands who are also putting a lot of effort to help shape the Philippine fashion industry of tomorrow. Here are 10 local brands you need to know now:
1. Araw The Line
Known for their premium linen dresses, skirts and jumpsuits, Araw The Line has created clothing that are perfect for the tropical climate. With the linen fabric that they use, it allows more airflow and brings more structure to your whole look.
Araw The Line is located at 117 Aguirre St, Legaspi Village Makati. Follow them on Instagram @araw.line
Weave is for the modern Filipina—refined but not austere. Featuring bold colors and patterns, Weave’s first luxury line Chroma is a departure from the romantic pastel hues while still maintaining the brand’s 1970’s Art Deco influence.
Weave is located at Uptown Mall, BGC, Shangri-La Mall East Wing, and will be opening in September 2018 at SM Megamall Atrium. Follow them on Instagram @weavephl
3. Neon Island
It was through tropical-printed bikinis and colorful relaxed city style staples that we often see on our Instagram explore page that the brand became famous. Being 100 percent Filipino made, the prints on all their apparel are actually special because it’s all hand drawn.
Neon Island is located at Complex Lifestyle Store in Alabang Town Center, Shangri-la Plaza Mall, Ayala Fairview Terraces, and Eastwood Mall. Follow them on Instagram @neonisland.
4. Basic Movement
As Basic Movement identifies with anyone who respects the old and embraces the new, the brand creates practical pieces that several on-the-go Filipinas need in their daily life.
A hand-embroidered line that produces various designs of jackets, scarves, and loungewear, Lahi’s ethos is based on preserving our tribal culture as you confidently wear something that speaks of the true Filipino heritage.
6. Pio Pio
For a modern take on the traditional Filipino clothes, Pio Pio creates funky apparels through the process of weaving. By wearing a Pio Pio piece, it allows you to stand out from the crowd because of its tribal patterns in geometric shapes with pops of color.
For more updates on Pio Pio follow them on Instagram @piopio_ph
Comfort is always a must for Euniform, and in order to catch up with women’s lifestyle today—where traveling from one city to another is a norm—the local brand creates clothing that has a feel of sophistication and ease as you go.
8. Herman & Co
“A sartorial love letter to the Mindanao Peninsula.” Herman & Co focuses on bringing indigenous weaves, textiles & artisanal products from the Philippine tribes to the current trend of pantones, silhouettes and cuts that makes it into everyday wear.
Ethnique designs pieces by combining ornate and unusual materials to produce exotic and bold clothing. With the vibrant colors of the weaved apparel, Ethnique allows us to bring more life and color to our modern nomadic life.
10. Undo Clothing
Mostly dominated by beige, nude, white and a little bit of color, Undo Clothing injects savoir faire and sophistication to their whole line. With its less is more attitude, Undo Clothing is the perfect brand to easily mix and match with other wardrobes for its minimalist pieces.
Undo Clothing is located at 94 Katipunan Avenue White Plains Quezon City and at the Retail Lab, Power Plant Mall. Follow them on Instagram @undoclothing.