Jo Malone’s Latest Collection Will Turn Even The Biggest Floral Skeptics Into Converts


Many of us—beauty enthusiasts in particular—are pretty much set on the perfume category we fall under. There are those of us who prefer dark, muskier scents, while others may prefer gourmands or perhaps something fresh and crisp. JO MALONE’s freshest new blossoms, however, will have even the most doubtful of fruity floral scents falling under their spell, giving them combinations they didn’t know was possible.

Related: Get A Whiff Of This: Jo Malone London’s Engligh Fields Collection

We are first introduced to JO MALONE’s Blossom Girls trio, limited edition florals that highlight the joys of spring. Which type of girl are you?

For those of you into sweet florals, the Sakura Blossom will certainly become a new favorite. Reminiscent of the lightness of spring, the scent is a combination of cherry blossom, rose and violet, brightened with sparkling bergamot.

Fresh and playful, the Nashi Blossom features the nashi fruit itself with notes of white petals, blending it with pear and crisp apple. The scent is softened with rose and white musk, making it perfect for everyday wear.

Spritzing on the juicy Plum Blossom will surely give you an extra dose of confidence. Made with yellow plums combined with clean white musk, it is a fragrance that will make you feel blooming.

JO MALONE also introduces their Hot Blossoms, two vibrant new scents that are only available for a limited amount of time.

The Tropical Cherimoya Cologne is an exotic mix of green cherimoya fruit topped with juicy pear and the notes of Passion flower. It is also warmed by Brazilian copal resin, giving it that extra oomph.

The brand also introduces its Cattleya Flower Body Mist, comparing it to a delectable beach cocktail. Combining cattleya orchid petals, sparkling citrus fruit and vetiver, it is indeed an intoxicating mix.

So before you conclude that florals aren’t for you, give these airy fragrances a try and even layer them if you please (a feature the brand has always been known for). You might just turn into a convert.