How Heart Evangelista-Escudero Became The New Face Of Sequoia Paris



It was in the middle of July when Heart Evangelista-Escudero gave a sneak peek of her first campaign shoot for a French brand. Many were speculating if it was a beauty brand or a fashion label, but just recently Heart finally unveiled that she is the new face of the luxury french label Sequoia.

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In an Instagram post on Thursday, our favorite style inspiration and trend-setter surprised us all and said, “I am happy to formally announce that I am now officially part of the Sequoia Paris family.”

From passing by the Seqouia store along rue Saint Honoré before, now she is the spokesperson of one of her favorite leather brands. Heart shared to MEGA that “it was just amazing… It was a dream come true!”

According to Heart, her journey with Sequoia started when she bought a few bags from the brand. When she started using it and posted it on Instagram, the French label told her that people began asking for the bag.

As a great coincidence, after Sequoia reached out to a friend of Heart, Euroluxe, who also shops at the leather store and asked who she was, they decided to get her as the new face of their brand.

Working with Sequoia Paris, Heart shared “I was actually floating the whole time I was there working. It was just an experience for me as a Filipino to be working there with all these people.”

The brand also warmly welcomed her on their Instagram page by also announcing that she will be the spokesperson for the Spring/Summer 2019 Sweet Candy Collection.

Follow Heart Evangelista-Escudero on Instagram @iamhearte for more style inspirations.

READ MORE: EXCLUSIVE: Heart Evangelista-Escudero’s Beauty Looks On Harper’s Bazaar