Why Freyja Will Be Your Next Favorite Beauty Destination



Because we’re constantly bombarded with beauty trends and the hottest new products left and right, it can get quite confusing to know what you really need at the moment. But in perfect timing, beauty community freyja goes back to what really matters: conversation.

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“freyja is a concept that is developed with the community where the community takes the front seat and we listen. Community determines what brands they want, how they want to experience it and together, we will continue to co-create and evolve this concept,” shares Alwyn Chong, Managing Director of LUXASIA.

At freyja, you can expect to find many of your cult favorites, such as Benefit, Peter Thomas Roth, Miranda Kerr’s Kora Organics, Jeffree Star Cosmetics, Aveda, as well as Korean brands like Make P:rem, Huxley and Moonshot.

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In addition to their online store and community, freyja most recently launched their beauty experience hub in Glorietta 2, Makati. In addition to getting your hands on their products, it is also a place where beauty enthusiasts can gather to talk about any topic under the sun and to create content on the spot.

“Our role has evolved, from that of a distributor and retailer to that of being an enabler to our brands and our customers,” adds Chong.

For more information on freyja, head over to freyja.com/ph or to Glorietta 2, Ayala Mall, Makati. 

Additional photos courtesy of @beautybyfreyja